…spec work devalues the communication design profession. It reduces communication design to a commodity, rather than to a specialized service.
NO!SPEC.
Commodities are here understood in their simplest sense, as undifferentiated goods such as wheat or oil, which are exchanged in a market according to supply and demand, such that their prices are generally determined without the consideration of qualitative differences in their production, e.g. wheat is wheat, no matter where or by what methods it is grown and harvested, and oil is oil, no matter where or by what methods it is extracted and refined; the key term in this definition of a commodity is ‘undifferentiated good,’ which is contrasted against the definition of communication design as ‘a specialized service.’ The seeming triviality of commodities, famously remarked upon by Marx, allows its use in this pejorative sense, as a sphere of production somehow less ‘valuable’ than that of communication design services.
It is surprisingly difficult to engage with this commonsensical understanding of commodities!