Crowdsourcing is, at bottom, no more or less than an ascendent business model, the latest in a centuries-long history of revolutions in production. With this understanding, crowdsourcing is indeed part of a revolutionary movement happening today, but it is not a revolution that advocates of horizontality and democratization would find desirable; it is instead an unambitious revolution, a revolution in production that serves to rescue capital from its current crisis. As we will see in our analysis of iStockphoto, far from posing an existential threat to century-old corporations, crowdsourcing is being easily assimilated into the supply chains of these apparent relics of the industrial age. Large, mature firms are not threatened by small crowdsourcing start-ups; they are buying them.