Discovered this movement with a bit of Googling after finding it alluded to in John Holloway’s Crack Capitalism (2010, p. 241):
“P-kassan” – the freeriding insurance – is a cooperation between people in similar situations. We do not afford the fare or do not want to pay it. You pay a small amount to the fund and if you get caught freeriding your bill is payed. The idea of this insurance is not new. It has been tried before and for quite some time, especially by students in the university cities, and has worked well even though in a small scale. The difference is that we have a greater goal than just helping each other to freeride. We want free public transportation, owned by us together and controlled by the workers in it. (from Planka.nu)

“The asymmetry in money spent and effect achieved between the two sides is staggering. Call it the # sign versus the $ sign. The flotilla organizers spent almost nothing and won the day; Israel spent huge amounts of money and ended up with egg on its face.”
There were also deaths, but nevermind that part, Wired. I like Alaa Abd El Fattah’s tweet, “next they’ll tell us Gaza is the long tail of something or other.”